Citations + local SEO

Local directory submission (citations)

Local directory submissions are mostly about citations and NAP consistency. This page explains what works, what doesn’t, and a safe SOP you can follow manually (or outsource with a delivery report).

Done-for-you citations Use free tracker (DIY)

A practical SOP

NAP consistency first

A simple workflow that keeps submissions consistent and trackable.

1) Standardize your NAP

Decide your official business name, address format, phone, and website URL. Use the same format everywhere.

2) Pick high-signal directories

Start with reputable directories and niche-relevant listings. Skip low-quality “SEO lists”.

3) Submit manually and verify

Follow email/phone verification steps when needed. Record each status so you can follow up.

4) Maintain & clean up

Recheck quarterly. Fix duplicates, update changes, and remove dead/noindex listings.

Risk controls

How to reduce downside

Avoid automation. Local citations require consistency, not volume.

Fix duplicates and inconsistent NAP as you discover them.

Track approvals and verification steps so listings don’t silently fail.

Related resources

Service + tracker

Use these pages to execute the workflow or outsource it.

FAQ

What is local directory submission?

Local directory submission is the process of listing your business on relevant local directories to build consistent citations (NAP) and improve discoverability.

Are citations the same as backlinks?

Not exactly. Citations focus on consistent business information (name/address/phone). Some listings may include links, but citations are mainly about trust and consistency.

Does local directory submission help local SEO?

It can help with discoverability and consistency, especially for businesses targeting local searches. Results depend on niche, competition, and verification steps.

What is NAP and why does it matter?

NAP stands for Name, Address, Phone. Inconsistent NAP across directories can create duplicates and reduce trust signals.

How many local directories should I submit to?

Start with the highest-signal directories for your niche, then expand gradually. Track approvals and keep NAP consistent.

Can you do this for me?

Yes. Use our business directory submission service for manual citations, or use the free tracker to DIY first.

Need help with citations?

Use the done-for-you citations service or start DIY with the free tracker and upgrade later.

Done-for-you citations Free tracker